Skincare ingredient trends come and go, with many often proven to be unworthy of the hype. However, when it comes to Hyaluronic Acid, this is refreshingly not the case. Here's why this power hydrator should be in everyone's skincare routine.
What is it about Hyaluronic Acid that makes it so popular with everyone? Seriously, this product is loved by every generation, gender & income group across the planet. Even Khloe Kardashian snaps about it regularly.
What is Hyaluronic Acid?
Hyaluronic Acid is the key to instantly plumping fine lines and making skin look glowy. Hyaluronic Acid is a powerful skincare ingredient that helps retain moisture. It attracts water, hydrating the skin without making it oily. Hyaluronic Acid, commonly known as HA, is found naturally in our skin, it holds water and helps keep the skin hydrated and plump. As we age, our natural hyaluronic acid levels deplete, and that loss of moisture means drier, rougher and lined skin.